For many content creators, the opportunity to make a living on YouTube is a sacred grail. With success stories like Todrick Hall and Justin Bieber, it’s easy to see why. In some cases, YouTube may arrest people for a strike. Often, it can be a practical way to make money and do something you love. But no matter how easy it is to create a channel and upload videos, monetizing YouTube can be a real challenge. From sophisticated monetization schemes to a consistent algorithm, raising your income may sound like an impossible climb. To help, this article provides eight specific tips for making money on YouTube.
Build a channel with minimal focus
How do you make money on YouTube? The first step is to completely forget about money. The first and most controversial task is to identify the audience you will serve - in other words, who will watch your channel? Familiarity with the most popular sections on the platform can help to sharpen certain ideas, but you do not need to imitate what works for others. Instead, we recommend finding a nice place between your interests, hobbies, or passions, and keywords that show great promise. For example, if you wanted to start a channel about content marketing, you could start by searching YouTube to see if it was an active topic or check out the competition. Depending on what you find, you can better figure out how to classify your standard content right now. Like Google Trends and Tubebuddy, several free and paid tools can help you research keyword volume and search styles on YouTube. Use keywords to identify targeting opportunities, but remember to stick to topics in your niche that your audience will care about.
Get acquainted with Adsense
Anyone who wonders how you get paid on YouTube usually starts by understanding Google Adsense. As an advertising program, Google Adsense empowers content creators to monetize YouTube by allowing ads to run during their videos. How much you will make is a mystery, but one thing we do know for sure is that it is greatly influenced by the views and subscribers. For example, if your well-executed video gets 5,000 views per month and 1 percent of those viewers click on an ad, your payment is a click-through ad for ad bids. In this case, you have gained 50 clicks. If the advertiser costs 25 cents per click, your payment is about $ 12.50. It's not a very lucrative way to make money on YouTube unless your channel gets hundreds of thousands of views every month.
Create sponsored content
Success in influential advertising is declining for the benefit of others. Generally, if you have a decent audience and relevant, attractive content, you are in a better position to protect relationships with products that are willing to pay a higher dollar - in the end. According to Video Influencers, a channel that aims to help content creators generate influence and revenue, here are five proven ways to find sponsors on YouTube:
- Access: Don't wait for companies or products to reach you. Find companies and products that might want to work with you. Don't just think it's great - in the beginning, you can be more successful with small or local companies.
- Sponsorship Markets: Sites like Grapevine link relevant content creators to products. You will need 2,000 subscribers to access to various product deals and sponsorship opportunities at Grapevine. Eligibility may vary for similar sites.
- Trim and tag: When potential sponsors visit your channel, it should be very clear what kind of content you are displaying. Enable potential sponsors to see instant alignment with a solid niche and match marker.
- Work on your content: The best way to get product deals and support is to grow the channel the products want to work with. While leading premium deals can take years, a high-quality channel with a solid product can still benefit from things the creator doesn't have to pay for, such as free products.
- Network: Sometimes the difference between not receiving a subsidy and receiving a subsidy is simply there, even if that means periodically accessing email or engaging in the product's social media. Stay connected all year long to stay focused.
Become a YouTube Partner
Before you can use Google Adsense, you will need to join the YouTube Partner Program. To qualify, you must:
- Comply with YouTube monetization policies
- Live in a participating country or region
- Have 1,000 subscribers and at least 4,000 viewing hours
- Have an Adsense account linked to your YouTube channels
When you get started, finding subscribers and eligible viewing hours will require a lot of effort, but you will also want to make sure your channel meets YouTube's policies and guidelines. YouTube uses a combination of people and automated workflows to update apps, which can take a month (thanks, you can track your progress here). If you are rejected from the program on your first attempt, you will have to wait another 30 days before re-applying.